About Yalda Herbs

Established in the heart of Amsterdam in 2018, three Persian family members missed the unforgettable quality and cosiness of the tea-time they had back in their home. That was when the idea of Yalda was born to introduce the rich, thousands of years old tea culture of Persia to the world.


Yalda is a traditional celebration held in winter. The term “Yalda” is
Persian, which means “birth”. On December the 21st, the longest night of the year, the Iranians welcome the winter.

This is when, according to mythology, Mithra, the goddess of the light, was born. Her birth put an end to the battle between the dark and the light. People therefore celebrate the victory of the light. The Yalda festival is very important in the Persian tradition, just as important as Christmas is. Yalda is about being together, looking out for each other, and feeling the love of the family. Yalda is celebrated by staying up all night, being together, eating special treats, and reading poetry and literature out loud.
And of course, there is tea. Lots of tea.

Ali Reza Jafari


Navid Ketabi

Sales manager

Saman Pournasrian

marketing manager